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The Absolute Best Makeup Foundations to Buy Online Right Now

By RL - June 05, 2020

Many of us are on the hunt for makeup foundation that can cover a multitude of unwanted spots, blemishes, or discoloration. We’re looking for the perfect blend that can be subtle and used mainly for sun protection, or for a look that’s more saturated and delivers full coverage. Regardless of our personal preferences and pigmented products, we’re definitely on the hunt to enhance natural beauty. There are some top makeup foundations out there, some of them found here on this page, that are industry favorites. Makeup artists swear by them; celebrities won’t be caught dead without them, and regular everyday folks can buy the best of the best online. We’ve rounded up some of our research right here to help in the hunt.

Maybelline Fit Me Matte and Poreless liquid foundation has something of a drugstore cult fan following. With more than 11,000 reviews on Amazon that mostly sing the praises of this affordable product, it’s not a complete surprise this is also one of Cosmopolitan’s favorites. With 40 different shades to choose from, there’s definitely something for everyone. The matte finish is perfect for concealing pesky spots and the light-weight formula has been a favorite of more acne-prone customers. Maybelline promises non-pore-clogging results with a smooth, pore-blurring finished look. That’s a lot of product care for pores right there.

On the other end of the budget pendulum, Giorgio Armani Beauty Luminous Silk Foundation is one of the makeup industry’s favorites and is often a top choice for red carpet events. Customers claim the medium to full coverage product leaves the skin feeling hydrated and, as its name promises, silky. According to New York Magazine, this choice is perfect for mature skin because it draws the eye away from any problem spots. Actress Catherine O’Hara’s makeup artist, Lucky Bromhead, swears by the foundation blend, saying she relies on its texture to never settle into creases and fine lines. The finish offers a radiant glow and luminosity in 24 different shades without any stickiness, build-up, blotchy spots, or flaking.

ILIA True Skin Serum Foundation is a solid investment for anyone looking to take good care of their skin in addition to covering blemishes and blackheads. With good-for-you ingredients such as aloe leaf extract and jojoba oil, the formula offered in 18 shades of light-to-medium coverage might be the best bang for your buck for both your skincare and makeup needs.

Making waves throughout the makeup world is a color correction (or CC) cream that packs an SPF punch along with excellent coverage. It Cosmetics CC+ Cream has SPF 50+ so you can make sure your skin is perfectly protected while also looking your best with its medium coverage. Brand diehards keep coming back for the airbrushed, dewy finish and glow. Cosmopolitan reassures consumers with dry skin that they’ll never go back after trying this hydrating powerhouse. Some customers suffering from eczema or psoriasis have also claimed this CC+ cream / slash / foundation has worked miracles for their blemishes, red splotchy spots, and under-eye circles. Ingredients include peptides, hyaluronic acid, and hydrolyzed collagen. There aren’t as many shades to choose from as other popular brands, however, so make sure you can either test colors in-store or return an online purchase if it’s not the perfect shade for you.

Rihanna’s Fenty Beauty collection hit the ground running since it was first launched and hasn’t disappointed since. Fenty Beauty Pro Filtr Soft Matte Long Wear Foundation is a fan favorite for all the best reasons: 40 different shades to choose from, a lightweight formula, and an ultra-matte finish. According to Cosmopolitan, the medium-to-full coverage is perfect for super oily skin and is easy to build up or wear as is. Vogue beauty editors are crushing on another foundation from the Fenty Beauty line: Fenty Beauty Pro Filt’r Hydrating Longwear Foundation. Grapeseed oil is the star ingredient in this product that has customers with dry skin issues adding to the cart over and over again. The oil nourishes and hydrates in a way that keeps this foundation looking smooth and fresh all day long.

Estée Lauder’s Double Wear Stay-in-Place Foundation holds a special place in the heart of many a beauty editor. The brand’s foundation was one of Allure Magazine’s Beauty Editors’ Favorite Products of the year in 2018. It continues to be a Cosmopolitan fave and Sephora names it as one of their favorites foundations to buy online in 2020. As if that weren’t quite enough, there are more than 4,000 5-star reviews from happy online shoppers at Sephora. That’s quite the endorsement from industry insiders and frequent users. So, what seems to be the draw for Estée Lauder? Their liquid foundation stays in place for up to 12 hours, offers full, buildable coverage, and the finish is natural and matte. Uneven skin tone is instantly unified. The oil-free and oil-controlling formula is perfect for customers with combination or oily skin. With more than 55 shades to choose from, all skin tones are covered… literally. Pay close attention to the cool, neutral, and warm undertones available when color-matching or ask for virtual help from a beauty expert via your favorite online store.